Media Guides
In-depth, original guides on GIFs, image formats, video conversion, and web performance — written to help you get the best results from the tools and understand the formats you work with every day.
The Complete Guide to Animated GIFs: Creation, Optimisation, and Best Practices
Everything you need to know about the GIF format — how animation works under the hood, when to reach for a GIF instead of a video, and how to keep file sizes small without sacrificing quality.
Image Formats Explained: When to Use PNG, JPG, WEBP, and GIF
A practical, jargon-free guide to the four image formats you will encounter every day — what each one is good at, where it falls down, and how to choose between them for any given image.
How to Reduce Image File Size Without Losing Quality
A practical, step-by-step approach to shrinking images for the web — covering resizing, quality settings, metadata, and format choice, with the exact workflow that produces the smallest acceptable files.
Converting Video to GIF: Best Practices for 2026
A focused guide to producing high-quality GIFs from video clips — choosing the right source, setting frame rate and width, trimming before conversion, and avoiding the mistakes that bloat file size.
Browser-Based Media Processing: Why Local Beats Server-Side
A look at how modern browsers can edit and convert media entirely on your device — the privacy, speed, and reliability advantages of processing locally instead of uploading to a server.
Web Performance and Media Optimisation: A 2026 Guide
How images and video affect page speed, search rankings, and user experience — and the concrete optimisation steps that move the needle on Core Web Vitals.
